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ACSM approaches
Learning ObjectivesWhat are the different approaches and brief about each approach and how to develop ACSM approaches
Once Advocacy, Communication and Social Mobilisation (ACSM) objectives are designed, linking them with activities strengthens the overall programme effectiveness. Several ACSM approaches can be considered for TB. Decisions on which approach or combination of approaches to use should take into account the benefits and risks, the time frame and the expertise and financial resources needed for effective implementation.
There are two parameters to determine:
(1) What ACSM activities to conduct?
(2) Which channels of communication to use?
Following are the various ACSM approaches relevant to the National TB Elimination Programme (NTEP) and the activities included in it:
NTEP Goal | ACSM Approaches | Activities & Channels |
Gaining political commitment to TB elimination |
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Improving case detection |
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Increasing treatment success and discouraging the spread of Multidrug-resistant TB (MDR-TB) |
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Resources
- Advocacy, Communication & Social Mobilisation (ACSM) for Tuberculosis Control - A Handbook for Country Programmes, WHO, 2007.
- Operational Handbook on Advocacy, Communication & Social Mobilisation for RNTCP, Central TB Division, MoHFW, GoI. 2014.
Assessment:
Question | Answer 1 | Answer 2 | Answer 3 | Answer 4 | Correct answer | Correct explanation | Page id | Part of Pre-test | Part of Post-test |
Factors to be considered while adopting an ACSM approach include: | Risks & benefits | Time frame | Expertise & financial resources | All of the above | 4 | Decisions on which ACSM approach or combination of approaches to use should take into account the benefits and risks, the time frame and the expertise and financial resources needed for effective implementation. | | Yes | Yes |
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