Content Status

Type

Linked Node

  • IEC material for general public

    Learning Objectives

    Use of IEC materials to educate the general public on tuberculosis (TB) prevention, symptoms, and treatment through clear and accessible IEC (Information, Education, and Communication) materials

H5Content
Content

Information, Education and Communication (IEC) material for the Public has been made available on the Central TB Division official website. In the home page of https://tbcindia.gov.in under the ACSM/IEC option IEC materials like launch video on World TB Day, Posters on TB Arogya Sathi, Ni-kshay Poshan Yojana, Ni-kshay Patrika, Documentaries, Radio Spots, TV Spots/TVC’s, Script for Nukkad Natak’s and Exhibition Panels are available in the public domain. 

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IEC Material available in Public Domain

Figure 1: IEC Material available in Public Domain: Source: tbcindia.gov.in 

Information, Education and Communication (IEC) materials for the general public include:

  1. Mid-Media  
  • Banners
  • Flip charts
  • Wall writings
  • Hoardings
  • Posters
  • Pamphlets
  • Mobile vans and videos on wheels
  • Folk performances
  • Kiosks individuals - Face-to-face communication along with audio-visual communication for better message retention. Useful in dispelling myths and practices.
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Poster for TB Arogya Sathi

Figure 2: Poster for TB Arogya Sathi App: Source: tbcindia.gov.in

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Poster for Nikshay Poshan Yojana

Figure 3: Poster for Nikshay Poshan Yojana: Source: tbcindia.gov.in 

  1. Mass media
  • Newspapers
  • Television
  • Radio
  • Magazines
Image
Snapshots from a TVC’s

Figure 4: Snapshots from a TVC’s: Source: tbcindia.gov.in 

  1. Social Media
  • Facebook
  • Blogs
  • YouTube
  • Twitter
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Ni-kshay e-patrika

Figure 5: Ni-kshay e-patrika: Source: tbcindia.gov.in 

  1. Interpersonal Communication (IPC)
  • Counselling
  • Home-visits

 

  1. Community Dialogue
  • Public meetings and gatherings
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Script for Nukkad Natak available on Central TB Division website

Figure 6: Script for Nukkad Natak available on Central TB Division website: Source: tbcindia.gov.in 

 

Resources 

Operational Handbook on Advocacy, Communication & Social Mobilisation for RNTCP, Central TB Division, MoHFW, GoI, 2014.  

 

Assessment

  Question​   

Answer  

1​   

Answer 2​    Answer 3​    Answer 4​    Correct answer​    Correct explanation​   
Counselling and home visits are not part of the IEC materials/ tools available to the public.   False   True       1 Counselling and home visits are part of the interpersonal communication of the IEC strategy.

 

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