Developing ACSM Annual Action Plan

Three Levels of Advocacy, Communication and Social Mobilisation (ACSM) Activities 

• Preparation of district- and state-level Project Implementation Plans (PIPs) is an important component of the National TB Elimination Programme (NTEP) under the umbrella of the National Health Mission (NHM).
• State PIP is prepared annually which helps states in identifying and quantifying their targets for programme implementation during the year.
• This takes a bottom-up participatory approach that promotes need-based and decentralised planning.

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Figure 1: Bottom-up approach used in developing ACSM annual action plan

Steps in Planning ACSM PIP

• Draft of district PIPs are discussed in groups of 4–5 districts and ‘finalised’ as district PIPs.
• The district PIPs are consolidated into one document as the draft of state PIP by the IEC officer, in consultation with the STO and other concerned staff.
• In the process, the district PIPs and the state PIP are finalised and sent to Central TB Division (CTD) for approval.
• Once the state ACSM PIP and budget are approved by the CTD, the State IEC Officer (SIECO) should rework the state and district PIPs to reprioritise ACSM activities based on the allotted budget.

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Figure 2:Steps in Planning ACSM PIP

Abbr: DMC: Designated Microscopy Centre; PHI: Peripheral Health Institute; TU: TB Unit; DTO: District TB Officer; STO: State TB Officer; NTEP: National TB Elimination Programme.

Resources

• Operational Handbook on Advocacy, Communication & Social Mobilisation for RNTCP, Central TB Division, MoHFW, GoI, 2014.

Assessment

Question​	Answer  1​	Answer 2​	Answer 3​	Answer 4​	Correct answer​	Correct explanation​
Planning of ACSM activities is a bottom-up approach.	False	True			2	ACSM project implementation plan takes inputs from all implementing levels - DMC, PHI, and TUs. Planning at the sub-district level starts as a bottom-up approach.