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SWOT analysis (or SWOT matrix) is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to program implementation. It is one of the method used for situational assessment or situational analysis during NHM PIP planning at various health system levels.

It involves specifying the objectives of the program/ services, or project, identifying and classifying the internal & external factors that are favorable and unfavorable to achieving these objectives.

  • Strengths: internal positive attributes of the CoP that can facilitate activities
  • Weaknesses: internal attributes of the CoP that may hinder achievement of its activities and goals
  • Opportunities: external conditions that may facilitate activities of the interventions or program
  • Threats: external conditions that may stand in the way of program activities
Figure of SWOT analysis

Resources:

1. Do a SWOT analysis, CDC Public Health Library, Atlanta, USA

Assessment

Question​ 

Answer 1​ 

Answer 2​ 

Answer 3​ 

Answer 4​ 

Correct answer​

Correct explanation​ 

What does SWOT stand for?

Strengths, Wellbeing, Opportunities, Threat

Strengths Weakness Opportunities Threats

Social Ways of Overcoming Threats

Sudden Weaknesses, Outstanding Threats

2

 

SWOT looks at?

 

The internal factors affecting the program

 

The external factors affecting the the program

Both internal and external factors

None of the above

3

SWOT helps to identify and classify the internal & external factors that are favourable and unfavourable to achieving the objectives of program.

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